Social Research


As the name suggests, Social research refers to research conducted by social scientists. In contemporary usage, "social research" is a relatively autonomous term, encompassing the work of social scientists from various disciplines. Social scientists employ a range of methods in order to analyze a vast breadth of social phenomena; from census survey data derived from millions of individuals, to the in-depth analysis of a single agents' social experiences; from monitoring what is happening on contemporary streets, to the investigation of ancient historical documents. Social research methods may be divided into two broad schools. Quantitative approach social phenomena through quantifiable evidence, and often rely on statistical analysis of many cases to create valid and reliable general claims whereas Qualitative approach emphasizes understanding of social phenomena through direct observation, communication with participants, or analysis of texts, and may stress contextual and subjective accuracy over generality.


Social research thus attempts to create or validate theories through data -collection and data analysis. It’s goal is exploration, description and explanation. Social Research generally aims to find social patterns of regularity in social life and usually deals with social groups, especially but not necessarily, the under privileged. Social Research can also be divided into pure and applied wherein Pure research has no application on real life, whereas applied research attempts to influence the real world.


Simply put social science research has long been used to gather crucial information to improve our way of life and influence our view of the world and we at Shodhana Consultancy have been involved in such efforts for very long. Our expertise is in Evidence based and exploratory research. We also undertake long term action and participatory research on various themes of social development.

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